By LOUISE STORY
Published: August 10, 2007

In the last 100 years, Pepsi had changed the look of its can, and before that its bottles, only 10 times. This year alone, the soft-drink maker will switch designs every few weeks.

Kleenex, after 40 years of sticking with square and rectangular boxes, has started selling tissues in oval packages.

Coors Light bottles now have labels that turn blue when the beer is chilled to the right temperature. And Huggies’ Henry the Hippo hand soap bottles have a light that flashes for 20 seconds to show children how long they should wash their hands.

Consumer goods companies, which once saw packages largely as containers for shipping their products, are now using them more as 3-D ads to grab shoppers’ attention. Click here to continue reading this story.