All businesses in existence today, whether large or small, share a common problem:

“Amidst the sea of advertising, media and conflicting messages that compete for our customers’ attention on a daily basis, how can we ensure that our company is remembered? How do we ensure that our message is heard? How can we stand out and differentiate ourselves from our competition? In short, how do we get noticed?”

Advertising materials today must go far beyond communicating ‘just the facts’ about a company’s product or service offerings. They must connect with their intended audience on an emotional level, and do so in such a unique and compelling way that the customer will not soon forget the company’s product, brand and/or message.

Making matters even more difficult, the creative individuals to whom companies turn for help in creating these critical communication tools are often the most unreliable. Far too many graphic designers have earned a reputation for being undependable, temperamental and irresponsible, making little or no attempt to fully understand their client’s ideas, challenges and goals before creating.

Left and right-brained…

We endeavor to be a different kind of graphic arts company, one with a reputation for being both right and left-brained, when it comes to our creative process, as well as for building lifelong relationships with our clients as we partner with them to accomplish their goals.

What sets leftlane apart in the design industry is our ability to “observe the masses, then do the opposite.” In our experience, the companies who enjoy the most success are those whose leaders aren’t afraid to take risks and think outside of the box. To that end, we strive to create designs that are strategically aggressive, visually compelling and unique to their target audience, contributing to the long-term success of our clients’ product, message or brand.

Our core strengths…

Our core strength is our commitment to serving our clients, beyond the scope of any individual design project. Rather than offering one-hit solutions, or competing on price point alone, we are committed to being reliable, consistent and strategic in all our relationships. We take special care to assess our client’s demographics, clientele, and actual needs before attempting to offer a solution or product. This ensures that our relationships are built upon meaningful communication and real-world needs, rather than just the latest design trends. As we cultivate these relationships, we are rewarded not just with our own financial growth, but with the satisfaction of seeing our client’s business grow as well.

20 years of learning…

leftlane also draws strength from more than two decades of training in the many aspects of the graphic arts, including video, web and print production, magazine and newspaper advertising, and comprehensive identity systems. Having witnessed industry trends since we began in 1988, we have learned not just how to survive, but how to thrive in an ever-changing environment. We do this by constant learning and unlearning, bucking conventional wisdom, and leading the charge of successful new ideas. We invest a great deal of time and energy into the study of trends, the latest software and technology advancements, and expert outside opinions to maintain our edge.

Real-world production experience…

leftlane’s wealth of experience is not limited to its leadership. When hiring new designers, we seek out savvy individuals who have ‘real world’ production experience – people who understand every step necessary to produce the final product from their original design. Having experience from the production end of things, we are able to create designs that not only look great, but flow smoothly through the print and production process, saving our clients money in the long-run.

Out-of-the-box creativity…

The primary benefit leftlane provides for our clients is creativity, the ability to listen to the client, accurately perceive what he/she wants and then deliver more than what was expected. While our clients understand the value of their product or service, as well as their own target market, they are often searching for more creative ways to communicate their message to potential customers. We’re not content to merely deliver an adequate product at a fair price. Instead, we thoroughly explore a number of alternative solutions to design problems, presenting our clients with a wide range of ideas, from conservative to the most creative, “out-of-the-box” communication tools.

Relationships that matter…

As a design agency, we know that creativity is perhaps our most valuable asset for bringing in new business. But we are equally committed to doing business with integrity. We simply do what we say we’ll do, when we said we’d do it and for how much we agreed to. At the end of the day, it is not the quality of work alone that will bring our clients back for more. Beyond the limited success of any project, we are committed to healthy, lifelong relationships, because people are what matter most.

If you’re tired of flaky designers and unreliable creative-types, leftlane is the design company you’ve been looking for!

» Why not contact us today and discover a different kind of graphics company?