Over the years, I’ve assisted many of my clients in setting up email marketing newsletters. I’ve had the opportunity to test the most popular ones, including Constant Contact, Ezine Director, iContact and others. Today, I happened to stumble across what I feel is the best email newsletter application on the web!

OK, so once you get past the quirky name, you’ll discover a simple, intelligent and powerful email marketing utility that anyone can use. Featuring some truly innovative technology, Mad Mimi is the simplest way to create branded, well-designed newsletters and promotions.

Mad Mimi is web-based, which means there is nothing to download or configure. All you need is a web browser and an internet connection. Here’s how it works…

1. Create Your Account
   The best way to see how Mad Mimi works is to complete the 1-minute sign-up for free, and then kick the tires. No credit card, no obligation, and it’s not a trial. It’s fully-functional right away!
2. Add Some Addresses
   Copy and paste your email address list(s) into Mad Mimi. Duplicates and common spacing issues are auto-corrected. Later, you can store, target and organize your list in every way imaginable.
3. Design Your Newsletter
   One of the best parts of Mad Mimi is the instantly-intuitive, uber-simple design interface. You can easily add, modify and move things around in a WYSIWYG environment. It even has an “Undo” feature, which I’ve never seen elsewhere. No design skills necessary!
4. Send Your Emails
   Mad Mimi tracks and displays the viewing and clicking behavior of your mail recipients in real time! Track opens, bounces, and every metric imaginable. Use this data to modify your marketing approach to improve results.

Within five minutes, I had already created my first test newsletter (see right). Images are placed by simply dragging them from the tray on the right into the body of your newsletter. Across the bottom of the editor is a row of handy buttons that enable you to create new sections in your newsletter, including:

• Text with an image to the right
• Text with an image to the left
• Standard text block
• Plain image
• Section Title
• Divider

Just click one of these buttons and Mad Mimi inserts the section into your newsletter, with a WYSIWYG editor, ready for you to start typing your content! Create a custom header if you like, to make the newsletter look even more polished. When you’re finished, Mad Mimi will guide you through selecting recipients from your list and sending your email campaign.

Track your campaigns

Stats are delivered in real-time, and you can track bounces, opens, untraced emails, clicks, forwards and unsubscribes. If you want even more accurate tracking, Mad Mimi also integrates with Google Analytics, intelligently automating your link tags so you can measure your promotion’s success.

Custom sign-up forms

Mad Mimi will let you create your own customized HTML sign-up form as well, adding custom fields as you see fit. When you’re done, Mad Mimi will generate a block of code for you to copy and paste into your own site to add a simple sign-up form for your visitors.

Unbeatable pricing!

Perhaps the best part of Mad Mimi is the price. The most frequent complaint I hear from my clients is how expensive it can be to send regular email campaigns to large lists of subscribers. As I mentioned before, Mad Mimi is completely free! A free account will allow you to send unlimited emails to a contact list of 100 or less. Want more?

There are three upgrade levels available to subscribers. For just $12/month, you can increase your mailing list to a whopping 5,000 contacts! $49 increases your audience to 15,000, and doubles the sending speed of your newsletters. And for you power users, $199/month allows unlimited audience members, and quadruples the sending speed!

Try it out for yourself!

The best way to see if Mad Mimi is right for you is to simply sign up for the free account and give ‘er a test run. I think within a few minutes, you’ll agree that Mad Mimi is simply the most intuitive, easiest to use and best-priced email marketing tool you’ve ever used.

Click here to check out Mad Mimi for yourself!