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Design as Process vs. Product

At TEDGlobal in London, Tim Brown talks about how design got small—and why it’s becoming big again. Design is moving beyond the sculptural object displayed in lifestyle magazines or on pedestals in museums of modern art. It’s returning to its roots, when design thinkers like Isambard Brunel created innovative breakthroughs.

It’s time to begin thinking of design as a process for problem-solving, rather than merely for the creation of products.