leftlane

Trexta: A Tale of Terrific Support

A recent experience with Trexta—makers of gorgeous iPhone cases and accessories—has me thinking about how our attitudes toward customer relations must change if our businesses are to thrive within the new economy of relationships.

Design as Process vs. Product

At TEDGlobal in London, Tim Brown talks about how design got small—and why it’s becoming big again. Design is moving beyond the sculptural object displayed in lifestyle magazines or on pedestals in museums of modern art. It’s returning to its roots, when design thinkers like Isambard Brunel created innovative breakthroughs. It’s time to begin thinking [...]

Measuring the Success of Twitter for Your Business

How do you measure the success of your Twitter strategy? The all-new Twitter 101 for Business microsite contains a suite of tools to help with just that!

The difference between Marketing, PR, Advertising and Branding

How you can help Hurricane Ike victims!

You can help the victims of Hurricane Ike by making a financial gift to the American Red Cross Disaster Relief Fund. This Fund enables the Red Cross to provide shelter, food, counseling and other assistance to victims of Hurricane Ike, as well as others. I was shocked to learn that the Red Cross has accrued [...]