Archive for 'Articles'

Why I Don’t Do $79 Logos

Asking, “How much for a logo?” is not entirely unlike asking, “How much for a house?” For $79, how much time can be spent researching your market, ensuring that your logo will effectively distinguish you from your competition, and be instantly recognized by your prospective customers?

Published on July 27, 2011  •  No Comments  •   Tags:  Articles,

Trexta: A Tale of Terrific Support

A recent experience with Trexta—makers of gorgeous iPhone cases and accessories—has me thinking about how our attitudes toward customer relations must change if our businesses are to thrive within the new economy of relationships.

Published on June 13, 2010  •  No Comments  •   Tags:  Articles, Reviews

Design as Process vs. Product

At TEDGlobal in London, Tim Brown talks about how design got small—and why it’s becoming big again. Design is moving beyond the sculptural object displayed in lifestyle magazines or on pedestals in museums of modern art. It’s returning to its roots, when design thinkers like Isambard Brunel created innovative breakthroughs. It’s time to begin thinking [...]

Published on October 30, 2009  •  No Comments  •   Tags:  Articles

Measuring the Success of Twitter for Your Business

How do you measure the success of your Twitter strategy? The all-new Twitter 101 for Business microsite contains a suite of tools to help with just that!

Published on July 27, 2009  •  No Comments  •   Tags:  Articles, Tech News,

The difference between Marketing, PR, Advertising and Branding

Published on October 2, 2008  •  2 Comments  •   Tags:  Articles



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